MOTORRÄDER LEIPZIG
FEBRUARY 6-8, 2027
REGISTER NOW
Secure your booth space now at MOTORRÄDER LEIPZIG 2027. February 6–8 at MESSE LEIPZIG.
Showcase your brand, your new products, and your innovations at MOTORRÄDER LEIPZIG.
MOTORRÄDER LEIPZIG is the central gathering place for the motorcycle scene in Central Germany—with broad reach, an enthusiastic audience, and real potential for your business.
The trade show was a resounding success again in 2026: packed halls, high levels of interest, and a strong brand presence. Now it’s time for the next edition—February 6–8, 2027.
Use the stage to showcase your innovations and products right where your target audience is. Promote your business, attract new customers, and strengthen your brand.
Exhibitor Comments
“It’s worth noting the very large and increased number of visitors this year; we can see just how crowded it is at our booth. As Triumph Motorcycles Germany, we’re also represented by nine regional dealers, from Berlin and Brandenburg through Magdeburg to Chemnitz. The stage program is being very well received in Leipzig, and the brand presentations are packed to capacity. This isn’t something to be taken for granted, and we’ve seen things differently at other locations. The visitor flow in the new concept is also impressive. The show is characterized by an exceptional level of dealer participation, making it not only a major event for the region but also attracting visitors from Hamburg to Bavaria. We notice this in our conversations. Accordingly, we’re already planning our participation for 2027. And we’re noting the very positive overall mood among visitors, who also highlight the value for money here.”
Robin Göhringer, Sales Manager (Triumph Motorrad Deutschland GmbH)Exhibitor Comments
“We’re back in Leipzig for the first time in several years: in addition to Suzuki Germany as a brand, we’re also represented on-site by four regional dealers. We were very impressed right from the first day of the show. Starting on the second day, we saw very high foot traffic at our booth—including visitors from outside the region—and tremendous interest. Not only was the volume of conversations high, but so was the quality and the genuine interest in purchasing. The stage program, with its brand-specific slots, was a hit. A great format! And we’ll also be participating in Dortmund in March 2026. Building on our very positive experience in Leipzig, we’ll be further expanding our portfolio there. Furthermore, Leipzig’s early date in February makes it ideal for showcasing premieres and new models early on, before the season really gets underway.”
Enrico Precht, District Service Manager, Motorcycle Aftersales (Suzuki Deutschland GmbH)Exhibitor Comments
“Friday at the show already surprised us in a positive way. Saturday picked up right where Friday left off and really won us over. We’re noticing a very positive and open atmosphere for conversation, and overall, Leipzig is skillfully showcasing the community. It’s phenomenal that we’re able to showcase the German premiere of the 2026 Harley-Davidson CVO® Street Glide® ST for Harley Germany. This allows us to get a head start as early as February, rather than waiting until March for the start of the season. Among the new developments, we’re also impressed by the more varied stage program, which offers insights into different brands. The expert panel discussion is excellent and highlights the trade show’s professional evolution, which facilitates an even more meaningful exchange. In addition, the audience has gotten younger, and the overall age range is noticeably broader.”
Maika Steudten, Marketing for Harley-Davidson in Saxony (Harley-Davidson Saxony)Exhibitor Comments
“After a five-year hiatus, we were back at the trade show as exhibitors and saw a significant increase in visitor numbers. The market has changed in recent years: Exhibiting at trade shows to present products in person and let visitors experience them firsthand has become noticeably more important. The days of the trade show were marked by very productive discussions and a high level of interest from visitors.”
Hannes Warmuth, Managing Director (Ducati Leipzig)Exhibitor Comments
“The early date in Leipzig is a clear advantage for us because it allows us to showcase new models before the start of the season, before many motorcyclists make their purchasing decisions for the upcoming season. Visitor interest was also impressive—as was the excellent support provided by the trade show organizers.”
Daniel Hinkelmann (KTM Leipzig)Exhibitor Comments
“We attend the trade show every year, and a comparison with previous years shows that this year’s event got off to a very good start. We had a higher number of visitors—despite challenging weather conditions and extreme winter temperatures. Friday, for example, got off to a stronger start than expected, and Saturday speaks for itself. Based on the discussions we’ve had, I expect strong post-show business. We were also impressed by the more structured approach to the supporting program.”
Uwe Klingenberger, Managing Director (2 RAD GROUP, Klingenberger & Kehl GbR | Suzuki/Royal Enfield Döbeln, Triumph/KTM Leipzig, Triumph/Honda Dresden)Exhibitor Comments
“Overall, there were significantly more visitors at the trade show. Friday, the opening day, was already a really strong start, and Saturday’s turnout was simply incredible. The audience is very diverse—ranging from young to old. For us, exhibiting at a trade show is important because people want to touch and experience models and products firsthand; an online presentation simply can’t offer that. We’ve also seen that Leipzig attracts and inspires motorcycle enthusiasts from all over Germany. The stage shows are a highlight. So our participation in the 2027 trade show is a given for us.”
André Hausmann, Managing Director , KLIC Handelsgesellschaft GbR (JAWA & BENDA)
6 Reasons Why You Should EXHIBIT at MOTORRÄDER Leipzig
Central Germany’s Largest Motorcycle Show
MOTORRÄDER LEIPZIG is Central Germany’s premier platform. Showcase your products, innovations, and services to an audience with strong purchasing power.
The community loves inspiration and innovation
MOTORRÄDER LEIPZIG has a one-of-a-kind selection for young and old alike. See, touch, and BUY right on the spot.
Perfect for managing new and returning customers
Use the trade show to nurture existing relationships and attract new customers to your brand.
Reach an audience with high purchasing power
In 2026, approximately 60,000 visitors attended the trade show.
Networking Platform
Use the trade show to expand your network and establish partnerships with retailers, travel providers, and service providers.
Best Date
Early February—Plans are made—Purchasing decisions are made—Investments are made
WOULD YOU LIKE TO EXHIBIT WITH US?
If this is your first time participating, use the registration option that doesn’t require a login. If you have login credentials from last year, use the registration option that requires a login. You will then immediately receive a confirmation email.
Are you a member of a club or organization?
Are you part of a club or organization? Use the registration form for non-commercial exhibitors and send the completed form to motorräder@messe-dortmund.de.
We’ll get back to you as soon as possible.
EXHIBITOR SERVICES
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